Google Trends Guide for Marketers

Google Trends Guide for Marketers

      

                                   

Google trends are one of the most useful tools for doing SEO. In the marketing we can take many advantages from Google trends to develop to develop our internet market. Google trends offer us a Variety of information such as searches that are currently popular –Google insights data for keywords, and traffic trends for websites if you search for a particular domain.com. You can even enter multiple domains, separated by a comma, to compare traffic. Traffic trends are only available for website with a high volume of traffic.

 

Google Trends

                                        Google trends is a power full- free market-research tool developed by Google that lets you to see what people are searching for online, and what topics, products or brands are currently trending. Google trend provides that show how often words, phrases and topics have been searched over a period of time. Essentially, this service allows you to see “what the world is searching for”
 

      Work with Google trends

                                When you do search on Google trends there you will see four parameters:

1. All categories
2. Arts and entertainment
3. Autos and vehicles
4. Beauty and fitness
5. Food and drink
6. Computer and electronics
7. Business and industries
8. Books and literature        
   
We can compare up to five search terms at a time for example

Ø  olx + quiker + ask me now
Ø  Book + pen + copy
Ø  Salman khan + sharukh khan + Aamir khan

                In this graph you can see by using + signs in searches terms you are telling Google that you want include searches for olx + quiker + askmenow. This service also allows you to compare up to five different topics at one time and also  see how those topics have been mentioned in news stories, other social media websites, and find out in which geographic regions the topic have been searched for the most.

 

  

                          

Google trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time.Google then shows a graph with the results- Search volume index graph.

               We can also see the popularity of the searches on region bases as you see in this graph. Google will also display you hot searches and top searches in Google trends and listing the top searches of day as well as popular searches by category.

 

 

Trend Analysis with Google trends

Ø  Serves as a great resource for you to identify all types of trends
Ø  Trends allow you to until pate demand and takes action before your competition do.
Ø  Provides relative data on how often a particular search term is entered relatives to the total search volumes across various regions of the world, and in various languages
Ø  A Google trend is a great place to begin thinking about competitive research.
             Google trends also displayed a list of “hot trends” Which is a great snapshot of the top 40 searches queries at any given point in time. In addition to tracking trends, you can also search keywords and view how particular keywords has risen or declined in popularity over time.